power of non-response is immeasurable.
negative comments online can b e counter-productive.
When a comment goes unattended, it is likely to fall out
of view, conversely, if you respond, it ill bring more
attention, and be more likely to be listed higher.
Responding also has other negative affects.
To the third-party
reader, it appears like an argument, which lowers the
stature of your name identity. Do not allow
yourself to be drawn into an online argument.
The best approach
may be to let it lie [literally] and build more positive
listings above the negative. When attempting to
correct an online comment, try to determine who left the
comment and deal with them directly. Asking the
person who posted negative information to alter or
ammend it in your favor is the best way to go about it,
and it creates a very powerful / positive statement
about your service.
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